The Lizard is back in focus

I haven't posted much in the last few weeks because I've been finishing up a monster SEO project. I have this problem where I agree to due dates that seem impossible to me - in this case the date was tomorrow (June 8th). It's like I need an extra push by "forcing" myself to finish in an absurdly fast time. Funny thing is, it worked: I emailed off a copy of the report to the client and the nice shiny copy from Kinko's should be on their desk first thing in the morning.

We've begun being really picky about the clients we take on. We can survive solely on revenue from the sites we own, so we don't NEED any client. I enjoy taking on new and exciting clients that will help me learn things I can bring back to Pure Adapt. This particular client is one of the larger ones I've ever dealt with, and certainly the most successful tech company.

Of course, since we're taking on bigger clients we have begun to charge higher prices (I'm charging about triple what I was a year ago to give you an idea) and then we can offer nice little perks like a high-quality bound copy of the report shipped overnight. A 50 page report cost about $100 to print in full color on nice paper, have it bound, and shipped overnight...something I couldn't provide last year but really adds value to the whole experience.

But so far this whole post has been a total digression. I can now get off this hiatus and get back on SportsLizard - particularly the price guide. Today was pretty monumental - it passed the 3,000 user mark (in about a month's time) and passed the number of users iPrioritize has. iPrioritize will probably never be the business I wanted it to be, but it has a fiercely loyal following with the people that use it daily and the price guide never would have had a chance if I didn't learn everything I did with iP. I've been a bit mum on iPrioritize lately because we actually had a Japanese company interested in purchasing the mobile portion, but that fell through a few weeks ago. We've decided to hold it for now - I've got some things I'd like to do with the platform in the future, and I've also got a spin-off idea using the i-Guy logo for a non-profit using the domain iGiveMyBiz (which I own).

The craziest thing about SportsLizard's price guide is that I haven't even started marketing the damn thing! I have done ZERO PR within the collecting community and the sports community in general. It's all been word-of-mouth combined with the worlds best PPC campaign. The PPC campaign is flawed a bit because it only attracts card collectors, and I personally think the price guide works much better for autograph and figurines...markets we haven't even tapped yet. On top of that, I have yet to officially announce the SportsLizard YouTube channel, and I've been severely slacking on writing the newsletter.

The thing that really floors me is the potential for 30k users in a year. That's a pretty massive amount of people. I'm sure that will entail some technical problems, but it will also entail plenty of money so I'm sure we'll be happy to deal with those problems :)