The coolest new piece of web software

Check out ClickTale. I have no clue how they do it, but it's the most amazing piece of analytics software I've ever encountered. Coupled with the new Google Analytics, a webmaster can truly maximize design, site structure, and verbiage to get the most out of every user. It costs a lot to get someone to your site, so you best get as much from them as you can while they're there.