Find Auto Info launches
Today we launched Find Auto Info, an automotive directory we created to supplement Detailed Image. This site has been in development for quite some time, and you are only seeing a small portion of what was developed.
The coolest thing we have going for us is that Find Auto Info is now the largest car forum directory on the web (over 400 hand-picked forum listings). In development, we also built some cool mapping features to locate your nearest dealership, but those will have to wait until we figure out the best way to populate every dealership in the country.
A little background as to WHY we are doing this. George and Greg have largely grown Detailed Image with ONE successful marketing strategy - posting on car forums. They pay large forums of high end cars (so they're sponsoring a BMW site and not a Honda site) and get exclusive rights to "ask the detailer" threads like this one and they spend hours a day building relationships with the people that spend thousands of dollars a year detailing their car. In the times I've been around them, they are also fielding several phone calls an hour. Their competitive advantage is their willingness to share knowledge - and it's resulted in some fiercely loyal consumers who buy large packages from Detailed Image regularly.
Back to Find Auto Info - the initial purpose is primarily to be a supplemental site that gives us something to barter back with when negotiating with forums. We can offer them ad space or a premium listing on Find Auto Info in return for a reduced rate on sponsorship rights in their forum.
This is the first (and by far the smallest) of our car detailing spin-offs. George and Greg have made a name for themselves with Detailed Image and are realizing that the potential to expand their influence is clearly there.
Although I'm not very involved in the day to day operations of DI, I'm excited for Pure Adapt as a whole and the steps we're taking to grow our sites, our client's sites, and to also be building new sites.
The coolest thing we have going for us is that Find Auto Info is now the largest car forum directory on the web (over 400 hand-picked forum listings). In development, we also built some cool mapping features to locate your nearest dealership, but those will have to wait until we figure out the best way to populate every dealership in the country.
A little background as to WHY we are doing this. George and Greg have largely grown Detailed Image with ONE successful marketing strategy - posting on car forums. They pay large forums of high end cars (so they're sponsoring a BMW site and not a Honda site) and get exclusive rights to "ask the detailer" threads like this one and they spend hours a day building relationships with the people that spend thousands of dollars a year detailing their car. In the times I've been around them, they are also fielding several phone calls an hour. Their competitive advantage is their willingness to share knowledge - and it's resulted in some fiercely loyal consumers who buy large packages from Detailed Image regularly.
Back to Find Auto Info - the initial purpose is primarily to be a supplemental site that gives us something to barter back with when negotiating with forums. We can offer them ad space or a premium listing on Find Auto Info in return for a reduced rate on sponsorship rights in their forum.
This is the first (and by far the smallest) of our car detailing spin-offs. George and Greg have made a name for themselves with Detailed Image and are realizing that the potential to expand their influence is clearly there.
Although I'm not very involved in the day to day operations of DI, I'm excited for Pure Adapt as a whole and the steps we're taking to grow our sites, our client's sites, and to also be building new sites.
posted by Adam McFarland at
2/21/2007 07:28:00 AM
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