Christmas Day - perfect for email marketing?

From around last Thursday until yesterday my email was at an all-time high. SportsLizard is at it's busiest around the holidays, iPrioritize picked up a little more than usual, I'm jam packed with SEO jobs, and on top of that we're trying to complete the Pure Adapt transition before Jan 1.

In the middle of this chaotic spree of emails, I noticed that many of the newsletters that I normally take the time to read I was deleting without even so much as skimming through. The obvious reason why is because I was so damn busy. However, today, especially by mid-afternoon all email seized and I thought to myself "man, if one of those newsletters came in right now, I'd read the whole thing before deleting it."

I think the same would go for advertising - if you send an email out over the next few days, particularly on Christmas, you are facing very little competition. People are going to be more likely to read it because that's all that anyone is sending them. Yes, I am ignoring the fact that people travel and actually don't check their email. A large part of the population doesn't travel very far for the holidays, and many have nothing to do after family gatherings because everything is closed so they turn to their computers.

Just food for thought...maybe I'll try it next year. Happy Holidays/Merry Christmas everyone!