Pre-paid expectations
When I started SEO-Playbook, I decided that it made sense to work on a pre-paid basis for a couple of reasons:
I've made the choice NOT to do anything with the money - not to spend it or transfer it - until the client is 100% satisfied, so ultimately I think I still made the right decision...it's just something different that I'm going to have to get used to.
In a perfect world (in my mind), no one would get paid until they did their job. Unfortunately it isn't a perfect world, so I think the right move is to "simulate" that by not touching the money until I do my job.
- The projects I am working on aren't going to be that large (usually less than $1,000) so I figured people wouldn't have a problem with it
- I offer a 100% money back guarantee if they aren't satisfied, so I figured that eliminates any anxiety on their end
- And the biggest reason - I hate feeling like a debt collector. Even if I do the "half up front, half upon successful completion" thing, I've gotta worry about when I'm going to get payment. I've done enough projects to know that even well-intentioned clients can stall for a month or two. I believe that if I do a good job, than I deserve to get paid immediately for it. I don't like having it hanging over my head.
I've made the choice NOT to do anything with the money - not to spend it or transfer it - until the client is 100% satisfied, so ultimately I think I still made the right decision...it's just something different that I'm going to have to get used to.
In a perfect world (in my mind), no one would get paid until they did their job. Unfortunately it isn't a perfect world, so I think the right move is to "simulate" that by not touching the money until I do my job.

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