Your business card can be so much more

What's on your business card? I'd guess that you've got your name, title, company, address, email, fax, phone number, and website. That's fine, but a business card can be so much more. A unique and original card can be an extremely powerful marketing tool.

As a young entrepreneur trying to conserve cash, I set out to do as much as possible with my business card for iPrioritize. Here's what I came up with:

Front:



So what, big deal? That's not any different than anyone else's card. Well, flip it over:



That's right. I managed to cram a screenshot onto my card (for the record it looks even better in person than it does on a monitor)! In addition to the screenshot, I put the most important selling points of iPrioritize. Now, when I'm trying to explain iPrioritize to people, I just whip out a card and talk to the screenshot! It completely changes the dynamic of what a business card can do for me.

Here's how to improve your card:

Tip #1 - Incorporate your mission statement and/or slogan. Don't just tell people who your company is, tell them what your company actually does.

Tip #2 - Use color. Seriously, it doesn't cost that much.

Tip #3 - Print on both sides. You can double the amount of information and again, it really doesn't cost that much. Use one side for your contact info and the other as a promo card.