iPrioritize Wacky Day 2
From my limited experience as an entrepreneur, I've come to the realization that the day after the launch of a new business or product is a weird one. The initial excitement and relief of the launch has been replaced with a realization that you have exactly zero customers. Now, maybe for some people this doesn't happen the next day, but I'd say something's wrong if you are still celebrating your launch a week later.
I woke up in a weird mood today. I had that "holy crap, how am I going to get people to start using my site and eventually buy my service" feeling, despite the fact that I have a well-thought out marketing plan to execute. I suppose that I get this feeling because marketing is such an inexact science.
After about an hour of that weird scared feeling running through my head, I noticed while catching up on my blog reading that David Lorenzo (one of my favorite bloggers) quoted me in his blog! Needless to say, that changed my mood.
But then a few minutes later I started wondering if I should check my stats for iPrioritize. While it's important to know how your biz is doing, it's crazy to check your stats every few hours when you just launched the day before. All this does is frustrate you that no one is checking your site. But would you really expect them to be finding it if you haven't done any marketing yet?
So I decided to hold off on checking the stats and start working on said marketing plan. This kind of depressed me because I realized how long marketing will take to be successful. Don't confuse that with me not willing to put in the work - I am - but it's disheartening to think that it could take months to really start getting some users. When I'm in "programming mode" I accomplish a ton every day and the results are very tangible. When it comes to marketing and networking, that just isn't the case. You might not reap the benefit of something you do today for a few years...or never. But you've still gotta do it because you never know the impact it can have.
After a few hours of doing that, I decided that I absolutely HAD to check the stats or I was going to go crazy...and I was pleasantly surprised. In my first half day 29 people signed up and the traffic was comparable to what SportsLizard did in the same time period (~200 people). I'm excited to see people using it and even more encouraged that the little bit of marketing I have done has resulted in solid traffic. We all know that traffic doesn't mean anything unless it's qualified traffic, but I'm impressed to see it that high that fast. SportsLizard gets ~12,000 visitors/month (which I am very proud of) and if iPrioritize gets even close to that in the first month I'll go crazy.
The next few hours I spent reading some newsletters and catching up on emails. So as I sit here in front of the TV watching Game 5 of the Stanley Cup Finals, my mood has leveled off and I'm getting anxious to start getting the word out about iPrioritize.
It was one weird day - up and down every few hours. I'm usually a pretty level headed guy but when I'm going through a launch this always seems to happened. Has anyone had a similar experience or am I just crazy :) ?
I woke up in a weird mood today. I had that "holy crap, how am I going to get people to start using my site and eventually buy my service" feeling, despite the fact that I have a well-thought out marketing plan to execute. I suppose that I get this feeling because marketing is such an inexact science.
After about an hour of that weird scared feeling running through my head, I noticed while catching up on my blog reading that David Lorenzo (one of my favorite bloggers) quoted me in his blog! Needless to say, that changed my mood.
But then a few minutes later I started wondering if I should check my stats for iPrioritize. While it's important to know how your biz is doing, it's crazy to check your stats every few hours when you just launched the day before. All this does is frustrate you that no one is checking your site. But would you really expect them to be finding it if you haven't done any marketing yet?
So I decided to hold off on checking the stats and start working on said marketing plan. This kind of depressed me because I realized how long marketing will take to be successful. Don't confuse that with me not willing to put in the work - I am - but it's disheartening to think that it could take months to really start getting some users. When I'm in "programming mode" I accomplish a ton every day and the results are very tangible. When it comes to marketing and networking, that just isn't the case. You might not reap the benefit of something you do today for a few years...or never. But you've still gotta do it because you never know the impact it can have.
After a few hours of doing that, I decided that I absolutely HAD to check the stats or I was going to go crazy...and I was pleasantly surprised. In my first half day 29 people signed up and the traffic was comparable to what SportsLizard did in the same time period (~200 people). I'm excited to see people using it and even more encouraged that the little bit of marketing I have done has resulted in solid traffic. We all know that traffic doesn't mean anything unless it's qualified traffic, but I'm impressed to see it that high that fast. SportsLizard gets ~12,000 visitors/month (which I am very proud of) and if iPrioritize gets even close to that in the first month I'll go crazy.
The next few hours I spent reading some newsletters and catching up on emails. So as I sit here in front of the TV watching Game 5 of the Stanley Cup Finals, my mood has leveled off and I'm getting anxious to start getting the word out about iPrioritize.
It was one weird day - up and down every few hours. I'm usually a pretty level headed guy but when I'm going through a launch this always seems to happened. Has anyone had a similar experience or am I just crazy :) ?
posted by Adam McFarland at
6/14/2006 08:24:00 PM
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