The Next Few Months...

I'm at an interesting stage in my entrepreneurial life. It's that make-or-break point that twenty years from now I will look back at and say that it was those few months that either propelled me to entrepreneurial prominence or set my life back about three years.

Here's the situation - despite all of it's success, SportsLizard.com is barely making money (breaking even for all intensive purposes) and I have roughly enough money saved to live on for 8-10 months (probably more like a year if I tap all of my resources). If at the end of that time, I haven't turned the business around, I will be completely broke, jobless, and waaaaaay behind where I would have been if I had just saved my money and kept making my salary as an Engineer. The good news, however, is that I have only been working full time on the business for three weeks and I have an aggressive, low cost, marketing plan that I haven't even begun to put in place (just thinking about where that could take the business pumps me up).

The past few weeks my only focus has been a drastic upgrade that I believe will give me the best "product" in my industry. What I mean by product is the overall experience of my site will be the most technologically advanced and user friendly sports collectibles site on the web. All of that work has resulted in a total negligence for everything else in the business (including the blog), but I felt that if I was entering the make or break time of my life that I better be selling the best damn product out there.

So although it's the most nerve racking time of my life, somehow I can't help but believe that this is what being an entrepreneur is all about. And most of the are successful entrepreneurs that I've read about have overcome much more than what I am facing. That is what continues to motivate and excite me. If nothing else, the next few months should be interesting...