SportsLizard.com Featured in Tuff Stuff Magazine!
One day after quitting my job, I came home to find the February issue of Tuff Stuff Magazine (the #1 Sports Cards and Collectibles Magazine) sitting in my mailbox. About a month ago, one of the columnists gave me a "heads up" that he was going to mention SportsLizard.com in his February or March column, but no further details and no early copy of the article for me to screen.
Needless to say, I was anxious about what it said and how prominently (or not) SportsLizard.com would be displayed. SO, when I saw the issue, I dropped the rest of my mail on the floor, ripped off the plastic, and flipped to the Figure Fan column by Jeff Clow.
I scanned the article quickly and saw my name and SportsLizard.com each mentioned several times! It took about half an hour of me running circles around my apartment, jumping up and down to calm down enough to read the article. Clow wrote about the internet's impact on the hobby and used my site as his prime example. He cited multiple features on my site and even based the rest of his column on an article that I wrote about sports collectible sites that you've never heard of!
My jaw dropped. This is literally one of the nicest things that anyone has ever written about me. Not to mention that it highlights my business in the leading magazine in my industry! This far exceeds the credibility that I could get with a $100,000 marketing campaign. His opinion is extremely influential among collectors and will be invaluable towards the growth of SportsLizard.com.
So how did he find out about my site? I always have read his column so I contacted him waaaaay back in July 2004 when I launched SportsLizard.com. Every time I have made a site change since, I have made it a priority to send him a personal email notifying him of the change and how it helps the hobby. I made it a point to develop a relationship with him. It just goes to show you that you don't always reap the benefits of your hard work immediately.
What a crazy two days I have had!
Needless to say, I was anxious about what it said and how prominently (or not) SportsLizard.com would be displayed. SO, when I saw the issue, I dropped the rest of my mail on the floor, ripped off the plastic, and flipped to the Figure Fan column by Jeff Clow.
I scanned the article quickly and saw my name and SportsLizard.com each mentioned several times! It took about half an hour of me running circles around my apartment, jumping up and down to calm down enough to read the article. Clow wrote about the internet's impact on the hobby and used my site as his prime example. He cited multiple features on my site and even based the rest of his column on an article that I wrote about sports collectible sites that you've never heard of!
My jaw dropped. This is literally one of the nicest things that anyone has ever written about me. Not to mention that it highlights my business in the leading magazine in my industry! This far exceeds the credibility that I could get with a $100,000 marketing campaign. His opinion is extremely influential among collectors and will be invaluable towards the growth of SportsLizard.com.
So how did he find out about my site? I always have read his column so I contacted him waaaaay back in July 2004 when I launched SportsLizard.com. Every time I have made a site change since, I have made it a priority to send him a personal email notifying him of the change and how it helps the hobby. I made it a point to develop a relationship with him. It just goes to show you that you don't always reap the benefits of your hard work immediately.
What a crazy two days I have had!
posted by Adam McFarland at
1/12/2006 09:42:00 PM
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