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Hi. My name is Adam. I am the co-founder of Pure Adapt, Inc in Albany, NY. We own Detailed Image, LockerPulse, and a bunch of other websites. I write about our company, entrepreneurship in general, work-life balance, and whatever else interests me.
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Category Archives: SEO
The Art of the Launch
I’m going to take a step back from our pre-launch marketing for Tastefully Driven to go over our overall launch plan – from conception to where we are now to what we have left to do. I’m not saying that there aren’t different or even better ways to deploy a site, just that this process is how we do things, in large part based upon prior failures, successes, and other professional experiences (I’d be lying if I said my engineering background didn’t play a large role in the way I structure a project). None the less, I’ve never in my … Continue reading
Download My Marketing eBook for FREE
We’ve made the decision to make my Faceup Web Marketing eBook available for free download. After filling out the form on the eBook page you’ll be emailed a link to download the book directly. I updated the book last week, and it now includes updated information on keyword research tools, link building, Google AdWords, and more…in addition to all of the topics outlined on the eBook page. I’m hoping this: Helps spread what I’ve learned in SEO/web marketing in the past few years to all web entrepreneurs. Now that it’s free, everyone can afford it Creates new business for Faceup … Continue reading
Download the SEO-Web Marketing eBook FREE
I’ve been really surprised and encouraged by the emails I’ve received after the announcement yesterday of the re-launch of our client services under the Faceup-Sites name. I wasn’t sure how it would be received by other developers/young entrepreneurs, but I received a handful of emails from people I respect a great deal who love the idea of going after the market we’re going after. One of the biggest components of the site is the Faceup Web Marketing eBook that I wrote, which is essentially a compilation of the SEO/web marketing work I’ve done for clients over the last few years. … Continue reading
Re-launching our Design Services
This first year as Pure Adapt has been interesting. All four of us have had to get used to working together and running our first incorporated business. Way back in December of last year when we officially formed the company our primary source of revenue was SEO and web design services. Around March we hit a road block: many of our sites severely needed upgrades and we were very inefficient with our client work because we didn’t have the proper systems in place. So we decided to take a step back. I spent a few months re-launching SportsLizard and the … Continue reading
DI Features and Lessons Learned
Since we launched the new Detailed Image site last week we’ve had a lot of “the site looks cool” compliments. While we certainly appreciate the positive feedback, 99.99% of visitors will never ever recognize the changes we made to help improve Pure Adapt as a business. This post is dedicated to those features, why we put them in place, and the lessons learned in building a custom shopping cart from scratch. The goal was to have at least the functionality of the old cart for about half the site (which was an osCommerce cart) while implementing a laundry list of … Continue reading
The Search Engine Impact of My Move
One of the things I’m interested most in regarding the move of this blog is the SEO impact that it will have on both SportsLizard and on the blog. SportsLizard ranked very high for key terms related to both sports collectibles AND entrepreneurship, and both are clearly at risk by moving such a large part of the site. All of the old posts are now 301 (SE friendly) permanently redirected to their counterparts in the archive on this site. For this domain, I’m hoping to FINALLY get that boost I need to rank #1 for “Adam McFarland”. The old blog … Continue reading