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Hi. My name is Adam. I am the co-founder of Pure Adapt, Inc in Albany, NY. We own Detailed Image, LockerPulse, and a bunch of other websites. I write about our company, entrepreneurship in general, work-life balance, and whatever else interests me.
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Category Archives: Marketing
The Tastefully Driven Wall
A few weeks back Mike ordered a bunch of Tastefully Driven promo cards, which essentially say “Tastefully Driven: 4.1.08″. We’ve sent batches to friends around the country, handed them out to our friends and family around here, and even just (like 20 minutes ago) slipped one into our bill at TGI Fridays. However, despite our best efforts we still have a crapload of these things sitting around. After becoming frustrated with my master plan of building a huge card tower, Mike and I decided to turn one of the walls in the warehouse into a big “TD” with the cards….pretty … Continue reading
Starting on Tastefully Driven Pre-Marketing
OK, so it’s happening about 2 weeks later than I had hoped, but I’m finally at the point where I can spend an hour or two a day on some pre-launch hype for Tastefully Driven – the goal obviously being to collect as many email addresses as possible on our splash page. I don’t have a set goal (yet), but having a list of 10,000 to start with can jumpstart a site a lot quicker than a list of 100 so it behooves us to get as many as we freaking can. Today we did two things to get us … Continue reading
Officially Announcing Tastefully Driven
Now that I’ve got all of the client stuff out of my system, I want to “officially” announce our upcoming site Tastefully Driven. Here’s how it came about: Towards the end of 2007 we realized that our Detailed Image shopping cart was outperforming our expectations and started brainstorming other types of sites where we could ‘copy’ the cart and get similar results, the most obvious being a re-branding of many of the cleaning supplies on DI as home electronics care products. Then we had a handful of other site ideas before that one ‘ah ha’ moment: all of our ideas … Continue reading
How To Do Client Work Right
While it’s on my mind, I want to reflect on how I think client work can be done correctly. By ‘correctly’ I mean being happy with the work you’re doing, not being over-worked, making plenty of profit, and satisfying your clients. It can be done – I know people who do it – but it certainly wasn’t for myself or Pure Adapt. Based on my experiences, these are the rules you should strictly adhere to if you want to do client work right: Charge what you’re worth. What are you worth? Do some math: if you want to make $100k … Continue reading
Download My Marketing eBook for FREE
We’ve made the decision to make my Faceup Web Marketing eBook available for free download. After filling out the form on the eBook page you’ll be emailed a link to download the book directly. I updated the book last week, and it now includes updated information on keyword research tools, link building, Google AdWords, and more…in addition to all of the topics outlined on the eBook page. I’m hoping this: Helps spread what I’ve learned in SEO/web marketing in the past few years to all web entrepreneurs. Now that it’s free, everyone can afford it Creates new business for Faceup … Continue reading
It’s Not Hard to Make Money Online
Let me re-phrase that. I think it is difficult to make money online, but most people make it far too difficult on themselves. When starting an online venture, you should ask yourself “can I make money right away?”. Not when you’ve got 10,000 or 1,000,000 members. Not when you’ve got 5,000 people subscribed to your premium service. Right now, by the time you have 1/5/10/20 customers. How do I know this: because I’ve made the mistake as much as anyone. SportsLizard makes solid money, but it’s taken 3+ years and it’s still not enough for one person to live off … Continue reading
Some Creative Book PR
I’ve mentioned before that one of the cool things about having a blog that does a decent job ranking high in search engines is that every time a PR company is looking to hype up a new book and Joe Q PR-guy Google’s “entrepreneur blog” I show up. So I get quite a few inquiries and I gladly accept most of them (I mean, who wouldn’t want free books?). Joel Freeman was very accommodating and accessible when I got a copy of his book, but I thought this latest book was pretty creative in their PR. The book is The … Continue reading
Sports Illustrated is Screwing Red Sox Fans
Aside from the business-related ones, I subscribe to only two magazines: Men’s Health and Sports Illustrated. Despite the rise of blogging and up-to-the-second sports updates, SI has been able to adjust their philosophy and remain a must read every week for any sports fan. The photography by the best photographers in the world is jaw-dropping, and the writing by the best writers in the industry reads more like a bunch of sports novels and less like a news magazine. However, I’m pretty disappointed in how they market their “free gifts” on TV. Anyone who has turned on ESPN the last … Continue reading
Music Alerts is bLoWiNg uP!!!
OK, so I know I’ve been posting a lot about Music-Alerts. I was intending on writing a post today about how this has been a really up and down week. A lot of great stuff has happened, and a lot of frustrating stuff that makes me want to run full speed into a wall has happened too. It really has been one of those weeks where you drain yourself by running through the entire gamut of human emotions. Instead, I’m posting about Music-Alerts. After my little marketing challenge was done I expected traffic to taper off and traffic to level … Continue reading
One-Hour Marketing Challenge a Success + New Music-Alerts Feature
I wasn’t really sure how my one hour of marketing Music Alerts would pan out. Turns out it went well…really well. The StumbleUpon traffic has been nice, but it was those 10 or so emails that I sent that got the viral bug started. Blogs like Emily Chang’s eHub, KillerStartups, and even a popular Italian tech blog gave it good reviews, and the site went from about 30 visitors a and 1 feed created per day, to over 500 visitors and over 50 feeds created each day this week. Now I realize those aren’t HUGE numbers, but it’s a hell … Continue reading