We’ve been working hard on LockerPulse, but I haven’t posted about it much since we revamped the home page a few weeks after launch in response to some of the initial feedback we received. I’ve got a lot of small updates, none of which constitute enough for an entire post so I figured I’d just [...]
Archive for the ‘Marketing’ Category
Obscurity is Your Friend
Last month during the Facebook privacy backlash, Jason Fried from 37Signals wrote a great post about Diaspora, the “open source” Facebook that raised $200,000 on Kickstarter before even beginning their project. They received publicity from mainstream media outlets like the NY Times and the fund raising took off. His argument, one that I agree with, [...]
I Still Listen to CDs and Read Books (and I bet a few other people do too)
I’ve long wanted a Kindle, but I just can’t bring myself to do it. I’d easily spend over $300 when you factor in tax and a case. I buy around one book per month. At $10/book that’s 30 months before I cover the cost of the Kindle, many more before I break even because I’d [...]
New Essay: SEO & Web Marketing For New Web Ventures
While we’re in the process of consolidating our sites, I decided to do something I’ve long been intending to do: put the final nail in the coffin of Faceup-Sites and create an essay to replace the downloadable e-book that was what remained of the site. That e-book was very exhaustive and had some really good [...]
Z.ips.ME Featured on Read Write Web!
Today Z.ips.ME was featured in a Read Write Web article entitled You Don’t Need Bit.ly, Tr.im & Co.: Just Host Your Own URL Shortener. The author, Frederic Lardinois, mentions both Z.ips.ME and Shorty as alternatives to the 3rd party URL shortening services. This is really really cool! I’m so thankful that RWW (specifically Frederic) took [...]
Finally Found Autoweek!
It took two weeks, but Greg finally hunted down a copy of the Autoweek article where our E-Z Detail Brush was mentioned. The detailer who scanned us a copy also told us that it is a subscriber-only magazine, which would explain why scouring every Barnes & Noble and Borders in upstate NY was a fruitless [...]
Forum Posting Guidelines
This is another awesome guest post from my business partner Greg, following up on the post he did while I was on vacation This article is a follow up to my Forum Marketing for E-Commerce, which encouraged you to try forum marketing. After you have found a forum and signed up as a sponsor, someone [...]
Forum Marketing for E-Commerce
This is a guest post by my business partner Greg. Each owner of Pure Adapt will be writing a post while I’m on vacation. Forum marketing has become an outstanding tool for us to market our website www.detailedimage.com, which is our automotive detailing supplies store. Forums are essentially an online common place where members can [...]
2008 Online Holiday Shopping Season in Review
This is a guest post by my business partner Mike. Each owner of Pure Adapt will be writing a post while I’m on vacation. A brief intro, my name is Michael Li and I’m a long time friend and current business partner with Adam at Pure Adapt, Inc. and I will be guest posting today. [...]
How We Compete on Black Friday
We’re smaller than most of our competitors. Particularly in automotive detailing, Detailed Image is chasing large sites like Autogeek and Proper. Black Friday is a great microcosm of how we manage to compete with them and rapidly steal market share, despite having a team of only four people and an array of other projects we’re [...]
