While we’re in the process of consolidating our sites, I decided to do something I’ve long been intending to do: put the final nail in the coffin of Faceup-Sites and create an essay to replace the downloadable e-book that was what remained of the site. That e-book was very exhaustive and had some really [...]
Archive for the ‘Marketing’ Category
Z.ips.ME Featured on Read Write Web!
Today Z.ips.ME was featured in a Read Write Web article entitled You Don’t Need Bit.ly, Tr.im & Co.: Just Host Your Own URL Shortener. The author, Frederic Lardinois, mentions both Z.ips.ME and Shorty as alternatives to the 3rd party URL shortening services.
This is really really cool! I’m so thankful that RWW (specifically Frederic) [...]
Finally Found Autoweek!
It took two weeks, but Greg finally hunted down a copy of the Autoweek article where our E-Z Detail Brush was mentioned. The detailer who scanned us a copy also told us that it is a subscriber-only magazine, which would explain why scouring every Barnes & Noble and Borders in upstate NY was a fruitless [...]
Forum Posting Guidelines
This is another awesome guest post from my business partner Greg, following up on the post he did while I was on vacation
This article is a follow up to my Forum Marketing for E-Commerce, which encouraged you to try forum marketing. After you have found a forum and signed up as a sponsor, someone within [...]
Forum Marketing for E-Commerce
This is a guest post by my business partner Greg. Each owner of Pure Adapt will be writing a post while I’m on vacation.
Forum marketing has become an outstanding tool for us to market our website www.detailedimage.com, which is our automotive detailing supplies store. Forums are essentially an online common place where members can share [...]
2008 Online Holiday Shopping Season in Review
This is a guest post by my business partner Mike. Each owner of Pure Adapt will be writing a post while I’m on vacation.
A brief intro, my name is Michael Li and I’m a long time friend and current business partner with Adam at Pure Adapt, Inc. and I will be guest posting today. [...]
How We Compete on Black Friday
We’re smaller than most of our competitors. Particularly in automotive detailing, Detailed Image is chasing large sites like Autogeek and Proper. Black Friday is a great microcosm of how we manage to compete with them and rapidly steal market share, despite having a team of only four people and an array of other projects we’re [...]
Profitability Update
Back in April I did a post entitled Thoughts on Pricing and Profitability where I basically pondered the advantages of become a higher volume, lower margin retailer:
Generating sales is the hardest thing to do in the world of business. If I find a hands-off way to drive sales AND can turn over inventory faster by [...]
FaceUp Web Marketing eBook Updated, Still Free
Quick post here guys. Just wanted to let everyone know that I’ve updated our free FaceUp Web Marketing eBook. It’s been over six months since the last update. The book still gets a decent amount of downloads so I want to be sure that the information conveyed is accurate.
The biggest update has to do with [...]
New TD Store – Electronics Cables
A few months back one of our friends – a former business owner who has now cashed out and is “living the good life” – turned us on to a distributor of high quality cables for low prices. We take his word pretty highly since he’s hardcore into ultra high-end audio equipment. He told us [...]
