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Hi. My name is Adam. I am the co-founder of Pure Adapt, Inc in Albany, NY. We own Detailed Image, LockerPulse, and a bunch of other websites. I write about our company, entrepreneurship in general, work-life balance, and whatever else interests me.
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Category Archives: Detailed Image
The Story Behind the Detailed Image Mobile Site
Yesterday we launched a dedicated mobile site for Detailed Image. Above are a few screenshots. Overall I’m extremely pleased with how it came out. The functionality is nearly 100% of the full site. That said, the story of how this mobile site came about over the past two weeks is much more interesting than the functionality of the site so that’s going to be the focus of this post. Why a Mobile Site? I think the main answer to this is obvious – more and more people are browsing the web from mobile devices. The second reason, and what threw … Continue reading
Coupon Code Strategy Ramblings
We run a ton of sales. Just check the Detailed Image home page at any given time you’ll always find a daily special, weekly free item if you spend $x, and products on sale for monthly special. There’s also a good chance we’re running a big site-wide promo, such as free or flat-rate shipping, a brand or category of products on sale, a percentage off of everything on the site, buy product x get product y for free, or some combination of those things. At any given time we’re also running countless promos behind the scenes for various segments of … Continue reading
Designing the New Detailed Image Home Page
Yesterday we launched a new home page for Detailed Image. Here’s what the old home page looked like: And here’s the new one: In retrospect, Mike and I both thought that we had taken several steps backwards with our last few home page designs since we re-launched the entire site about 15 months ago. We wanted to bring back the emphasis on our products and all of our sales without overloading the user with text. We also wanted it to be a bit more eye-catching. Maybe a better way to look at this redesign is to look at just the … Continue reading
My Favorite Non-Detailing Uses for Our Products
It’s no secret that I’m not nearly as in to detailing as my partners are. I enjoy learning about our products and trying them out from time to time, but for the most part I’m more focused on the web stuff and not the car stuff. I have however, come to love using many of our products for non-detailing related purposes in my every day life. Here are my six favorite: 303 Cleaner & Spot Remover – this stuff gets stains out of any fabric. I’ve used it to get all sorts of spills out of the carpet in my … Continue reading
Our Newest Product
The Einszett 1Z Cockpit Premium interior cleaner and protectant, also known as:
Making Shipping Estimates a Little More Obvious
Back in September when we did our exhaustive shipping project on Detailed Image, one of the more interesting features was a system we developed to estimate the ship date and arrival date of the package based upon the delivery location, time of day (before or after our last shipment time), day of the week, upcoming holidays, and shipping service selected. It’s a pretty sweet system. In the comments, Oke suggested that we include the day of the week so that the customer doesn’t have to peek at a calendar to figure out when their package will arrive. I agreed and … Continue reading
Phone Support and Great Customer Service
About two years ago I wrote a post about how we essentially stopped taking customer service phone calls on Detailed Image and still increased revenue that month. Fast forward to 2010. We have a “real” phone system with multiple lines at our warehouse now, but we still don’t answer the phone. Greg checks the messages daily and responds to the person via email if he can, or phone if he can’t find an email address. We still have essentially no phone support. We’ve doubled in size several times since that post. Seemingly not having phone support hasn’t hurt us. In … Continue reading
Free Weekly Special off to a Great Start
I like it when I’m wrong but in a good way. On Monday when we announced some new Detailed Image features, I wasn’t sure how the Free Weekly Special would go over. Essentially we’ll always have a coupon code on our home page for a free product. The minimum spend to get the free product is determined by our cost of the product (cheaper products have a lower min spend, more expensive ones have a higher min spend). Well, so far so good. The Chemical Guys Citrus Wash code has been coming through like crazy. We had a huge Wednesday … Continue reading
New to DI: Ask a Pro Detailer, Weekly Free Product
After spending most of January getting rid of things (Tastefully Driven, Amazon, and international shipping), it’s time to start rolling out some of the new stuff. For the second time in less than six months, we just unveiled a major change to the Detailed Image home page. The intent is to have a little more uniformity and a little more focus on our content. I’d imagine that detailing is a rather unique industry in that people who read our content tend to buy more (as measured by several metrics, such as Google Analytics $index) than those who jump right to … Continue reading
No Longer Shipping Internationally
Effective yesterday we are no longer shipping packages internationally. This also includes US Territory addresses and APO addresses. Much like closing down Tastefully Driven, there were a lot of reasons behind our decision, but it can all pretty much be summed up by saying that it was too much work for how small of a part of our business it was, and that we’d rather focus our time and energy elsewhere. However, unlike with Tastefully Driven, I think this will get a little backlash from our customers, which I’ll touch on more below. Here is the in-depth reasoning behind our … Continue reading