I like it when I’m wrong but in a good way.
On Monday when we announced some new Detailed Image features, I wasn’t sure how the Free Weekly Special would go over. Essentially we’ll always have a coupon code on our home page for a free product. The minimum spend to get [...]
Archive for the ‘Detailed Image’ Category
Free Weekly Special off to a Great Start
New to DI: Ask a Pro Detailer, Weekly Free Product
After spending most of January getting rid of things (Tastefully Driven, Amazon, and international shipping), it’s time to start rolling out some of the new stuff.
For the second time in less than six months, we just unveiled a major change to the Detailed Image home page. The intent is to have a little more uniformity [...]
No Longer Shipping Internationally
Effective yesterday we are no longer shipping packages internationally. This also includes US Territory addresses and APO addresses.
Much like closing down Tastefully Driven, there were a lot of reasons behind our decision, but it can all pretty much be summed up by saying that it was too much work for how small of a part [...]
Thank You DI Customers!
It’s 4:13 PM on Tuesday and I think this is the first second that I’ve had to relax since last Wednesday. The past five days have been out of control busy. When posted on Thursday I was excited to find out what was to come of our Thanksgiving-Black-Friday-Cyber-Monday sale, but I wasn’t quite [...]
Let the Fun Begin!
Last night Mike sent out the Detailed Image Black Friday newsletter (shown below). There are also some killer deals coming on Cyber Monday. Last year we were a bit rushed but managed to put together some awesome specials and have an amazing weekend. This year we’ve had a lot of time to plan [...]
One More Little Shipping Improvement
Oke had a good suggestion for our shipping estimate feature in the comments on yesterday’s shipping post:
The only thing I will add is to also place the actual day with the date the package will get to the destination. In that case, people wouldn’t have to look at the calendar to see which day it [...]
Our Exhaustive Shipping Project – What We Learned and What New Features We Added
Today we launched some really cool new shipping features on Detailed Image. They were a cumulation of about a month long shipping project that we took on. It was really the one big thing that we wanted to make sure that we got done before the holidays. Shipping options are just so important to customers [...]
New Detailed Image Home Page
In an effort to continuously improve our conversion rate, Mike recently re-designed our Detailed Image homepage. While there was nothing wrong with the old one, we know that the majority of customers are there to shop so we wanted to emphasize the things important to shopping – browsing, searching, our Daily/Monthly Specials – while [...]
Understanding Competitive Advantages
Compared to our e-commerce auto detailing competitors, we have a lot of competitive disadvantages: less space, less available cash, less employees, and less control over vendors and distribution. It can be frustrating and intimidating when entering a new industry. The incumbents will try to use those things to crush you (or at least make your [...]
Breaking Down the New Detailed Image – Part 3 of 3
Now that I’ve outlined the majority of the improvements on Part 1 and Part 2, I want to take a step back and quickly talk about why I think this was a successful project.
The Process & The Time Frame
We didn’t really plan it this way, but from the time we launched the previous cart in [...]
