Comments on: My Favorite Non-Detailing Uses for Our Products http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/ Musings of a Balding 29 Year Old Business Owner Tue, 07 Feb 2012 15:23:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam McFarland http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5949 Adam McFarland Sun, 01 Aug 2010 01:52:39 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5949 Haha Yes, we need Billy or Vince the Sham Wow guy. They are all over the auto forums we sponsor trying to get the car market using those things. I've never personally used it, but I've know a lot of people who have been disappointed. Then again, they sell a lot more product than us so... Haha Yes, we need Billy or Vince the Sham Wow guy. They are all over the auto forums we sponsor trying to get the car market using those things. I’ve never personally used it, but I’ve know a lot of people who have been disappointed. Then again, they sell a lot more product than us so…

]]> By: Dale Ting http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5947 Dale Ting Sat, 31 Jul 2010 17:43:47 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5947 Adam... I'm thinking maybe what you need is a different distribution channel! Maybe time to conjure up Billy Mays in a seance? You've got the wheels turning in my head. Too bad you don't know anyone who works for a company that sells cleaning products... ;) Adam… I’m thinking maybe what you need is a different distribution channel! Maybe time to conjure up Billy Mays in a seance?

You’ve got the wheels turning in my head. Too bad you don’t know anyone who works for a company that sells cleaning products… ;)

]]> By: Adam McFarland http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5922 Adam McFarland Wed, 28 Jul 2010 13:49:48 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5922 The margins were amazing. We picked up a mop that was a really great product, and we also sold bath towels that are the best I've ever used (have 4 of them myself). We just couldn't figure out how to market it. Our moms and aunts were our #1 customers! It's the type of stuff that most people buy at Walmart for a fraction of the price. It's hard, especially online, to show just how much better the quality is if you pay more. Our best bet would have probably been to go all-out with the electronics cleaning angle. We had some YouTube videos of us cleaning laptops, iPods, etc. I think we would have had to sponsor some big electronics sites and spent a lot of time writing articles and shooting more videos for it to have worked. On the other hand, we didn't have much trouble marketing the fitness products. We never really got beyond that and into the other sections. It was the only stuff that moved at a fast pace. Had we continued with it, I think we would have spun off the fitness into it's own website and try to turn it into DI #2. Unfortunately we just don't have the resources to make that happen without sacrificing on DI. Hence, LockerPulse :) The margins were amazing. We picked up a mop that was a really great product, and we also sold bath towels that are the best I’ve ever used (have 4 of them myself). We just couldn’t figure out how to market it. Our moms and aunts were our #1 customers! It’s the type of stuff that most people buy at Walmart for a fraction of the price. It’s hard, especially online, to show just how much better the quality is if you pay more.

Our best bet would have probably been to go all-out with the electronics cleaning angle. We had some YouTube videos of us cleaning laptops, iPods, etc. I think we would have had to sponsor some big electronics sites and spent a lot of time writing articles and shooting more videos for it to have worked.

On the other hand, we didn’t have much trouble marketing the fitness products. We never really got beyond that and into the other sections. It was the only stuff that moved at a fast pace. Had we continued with it, I think we would have spun off the fitness into it’s own website and try to turn it into DI #2. Unfortunately we just don’t have the resources to make that happen without sacrificing on DI. Hence, LockerPulse :)

]]> By: Dale Ting http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5921 Dale Ting Wed, 28 Jul 2010 11:37:42 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5921 Hey Adam, I find it interesting that rebranding it didn't work... Goes to show how important that niche is that you have! Hey Adam,

I find it interesting that rebranding it didn’t work… Goes to show how important that niche is that you have!

]]> By: Adam McFarland http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5917 Adam McFarland Tue, 27 Jul 2010 21:43:25 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5917 I can only imagine some of the crazy uses for the HoR stuff I can only imagine some of the crazy uses for the HoR stuff

]]> By: Neville http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5916 Neville Tue, 27 Jul 2010 21:00:16 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5916 As someone who owns a rave company, I'm always amused at the sheer number of non-rave uses the products get. This definitely made me laugh (and want a waffle towel). As someone who owns a rave company, I’m always amused at the sheer number of non-rave uses the products get.

This definitely made me laugh (and want a waffle towel).

]]> By: Adam McFarland http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5914 Adam McFarland Tue, 27 Jul 2010 14:20:05 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5914 Definitely. I can't overemphasize how well our towels work on electronics. We get samples from other microfiber companies all the time and the majority of them aren't even close to the quality we carry (I've got a closet full of samples too, but they don't get used nearly as often). Definitely. I can’t overemphasize how well our towels work on electronics. We get samples from other microfiber companies all the time and the majority of them aren’t even close to the quality we carry (I’ve got a closet full of samples too, but they don’t get used nearly as often).

]]> By: Adam McFarland http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5913 Adam McFarland Tue, 27 Jul 2010 14:17:58 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5913 Haha Jenn. Yes, clean windows are very important for the drive-ins! Speaking of which, I haven't been to a drive-in in years... Haha Jenn. Yes, clean windows are very important for the drive-ins! Speaking of which, I haven’t been to a drive-in in years…

]]> By: Scott Messner http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5912 Scott Messner Tue, 27 Jul 2010 12:19:44 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5912 I now know where to get microfiber towels from! A must for my iPhone! I now know where to get microfiber towels from! A must for my iPhone!

]]> By: jennsquared http://www.adam-mcfarland.net/2010/07/27/my-favorite-non-detailing-uses-for-our-products/comment-page-1/#comment-5911 jennsquared Tue, 27 Jul 2010 12:07:31 +0000 http://www.adam-mcfarland.net/?p=1781#comment-5911 Very interesting. I'll have to get my hands on the waffle towel and the glass cleaner at some point! (Need clean windows for drive-in movies!!!) Very interesting. I’ll have to get my hands on the waffle towel and the glass cleaner at some point! (Need clean windows for drive-in movies!!!)

]]>