I see Adam M. did mention me going over tactics but my post mainly focused on a review of the 2008 online holiday shopping season, including some of the numbers we did in comparison to last year. It’s just some miscommunication.

Anyways I did do a post in December where I went over some of the most important things that we took into account in our holiday marketing plan and what we did to take advantage of it. Here’s the post http://www.michael-li.com/holiday-marketing-2008/2008/12/12/.

It was a great finish to 2008 and I’m excited to try some new things this year.

M.Li

Very observant This one is my bad. Everyone gave me a basic outline of what their posts would be. I wrote that intro post before I actually got any of them (to save time as I was leaving for vacation). I probably should have waited.

For the most part though, this holiday season our marketing was pretty simple: create irresistible specials, hit our email list with them pretty hard, and announce them on all of the forums we sponsor. Simple, but word gets out if you’re running something unique and people generally like your company.

Hopefully next year we’ll get to try some more stuff

A

Awesome to see you here.

“He’s going to talk about our tactics, as well as who the overall winners and losers were in terms of traffic and sales this holiday season.”

I guess you’re skipping the tactics part? Was curious to hear and see what you’re doing to make it happen…but, I do understand if you don’t want to share.

Hope all is well and congrats on a great 2008!

-A