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Hi. My name is Adam. I am the co-founder of Pure Adapt, Inc in Albany, NY. We own Detailed Image, LockerPulse, and a bunch of other websites. I write about our company, entrepreneurship in general, work-life balance, and whatever else interests me.
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Monthly Archives: November 2008
A Great Example of Flipping a Complaint into a Loyal Customer
For the most part, we try to look at customer complaints as opportunities. It’s an opportunity to show our customers that – unlike many retailers – we really care about them. From my experiences, about 90% of the people out there react positively and appreciate our extra touch, whether it’s a shipping refund, a credit towards a future purchase, or any other number of things we offer to our customers to keep them happy. Here’s a great example that passed through my inbox recently. We sell Tastefully Driven products in our Amazon store. Any time a customer places an order … Continue reading
The New SportsLizard is FINALLY Done
Over the weekend I finally completed everything for the SportsLizard revamp I was working on. Yesterday I made the official announcement on the blog and sent out a newsletter. Now that I’ve had a few days to calm down from everything, I’m not really sure how I feel about it. Weird is the best word to describe it. This wasn’t a “typical” project for me/us. Usually there’s the hope that a project will hit it big and make us a ton of money. While I’ve always thought this had the potential to be huge, that wasn’t really what I set … Continue reading
Bootstrap Yourself
While we’re on the topic of Mark Cuban posts, there was something else I wanted to comment on from that same post. As he often does, he included a “classic” Mark Cuban post at the bottom of his current post. In this case it was a post from earlier this year entitled The Best Equity is Sweat Equity: There are only two reasonable sources of capital for startup entrepreneurs, your own pocket and your customers pockets. I personally would never even take money from a family member. Could you imagine the eternal grief and guilt from your mom, dad, uncle … Continue reading
The Time is Now
I’m a firm believer that crisis is what drives innovation and change. It’s a lot harder to be motivated to do great things when you’re living comfortably than it is when your back is up against the wall. As crazy as it sounds, creativity seems to flourish with minimal resources. The world-changing companies of our generation – Dell, Microsoft, Google – did their most innovative work when they had the least to work with. We’re at war. Our economy is collapsing. The housing market is falling apart. Unemployment rates are rising. We’re facing an impending energy and natural resource crisis. … Continue reading