Comments on: How We Compete on Black Friday

By: Simple Problem, Simple Answer - Adam McFarland

Simple Problem, Simple Answer - Adam McFarland — Wed, 03 Dec 2008 22:58:55 +0000

[...] our Black Friday specials were a little too good. Several disgruntled manufacturers have contacted us regarding their [...]

By: So, That Went Pretty Well - Adam McFarland

So, That Went Pretty Well - Adam McFarland — Wed, 03 Dec 2008 02:56:49 +0000

[...] our specials worked pretty well. We pretty much crushed our expectations for the Thanksgiving holiday [...]

By: Adam McFarland

Adam McFarland — Sun, 30 Nov 2008 18:48:17 +0000

Thanks Nethy! I never really thought about it that way, but you’re right. We don’t really have the expectation of a huge holiday season since this year is the first year we’ve really had our “ducks in a row”. We bulked up on inventory a little bit, but we haven’t spent the extra money before we’ve made it. If we do better than expected (which so far looks likely) than we’ll be able to knock off a little of our debt or give ourselves an extra bonus, but neither of those is expected.

By: nethy

nethy — Sun, 30 Nov 2008 06:48:09 +0000

Hey Adam.

I think you guys have an edge here. You’re new. So a seasonal high is a boost, not an expectation. In contrast the mega-retailers can’t handle a slow high season. They’ve sort of spent it all in advance & they can’t survive without it.

You’re also coming of age in a sort of recession. That’s another thing that’ll play in your favour, making you hardy. If you can grow your business in winter, imagine what you can do when spring comes.

Good luck with the shopping season.

By: Adam McFarland

Adam McFarland — Sat, 29 Nov 2008 17:16:25 +0000

Thanks Leigh.

Ah, I forgot that link was still in the eBook. We stopped offering the templates, but we have a whole bunch that Mike developed that never saw the light of day. Drop me an email adam [at] adam-mcfarland [dot] net with what you’re looking for. If we have something that matches I’d be happy to give it to you…they’re just collecting dust right now.

By: Leigh

Leigh — Sat, 29 Nov 2008 16:28:34 +0000

Adam, I’m consistently impressed by what you’re achieving. Your innovative and creative thinking will continue to serve you well.

On a side note, do you still offer Web templates/site building tools through Faceup? I just downloaded the Faceup Web Marketing book, and clicked on your link to a page about your templates, but it gives me a 404 error.