Costco also has amazing customer service.

McDonald’s – I can go anywhere in the world and get the cheapest meal around in a comfortable environment and in record time. Of the hundreds of times I’ve been to McD’s I’ve never ONCE had an issue with anything.

Wal-Mart – You need a bunch of different items at a good price, they always got it. If something goes wrong with an item, they give you a full refund, no questions. Of the hundreds of times I’ve been here also, not a single incident. If there has been, they rectify it immediately and fully.

AMEX – Now I see why people pay high fees for high-end AMEX cards with concierge services. If they treat lowly-little-ole-me THIS WELL everytime I call…I can only imagine how they treat their top customers.

Same goes for your Starbucks and WM examples.

One of the small things I did recently was actually pick up all phone calls for my biz and treat the customer nicely instead of thinking in my head, “OH MY GOD WHY DO THEY KEEP CALLING.” You can see a direct increase in profit from this. If they hear a helpful voice on the other end, they often order MUCH more, or feel they will come back.

It’s crazy how much it helps!