Comments on: Integrating Customer Reviews into our Cart

By: nethy

nethy — Fri, 15 Aug 2008 02:13:37 +0000

Ye. It’s interesting.
I’ve been thinking about that sort of thing. But nailing down value is very hard. Also because a 1st comment is more valuable then a second.
I’m not sure if rewarding a regular comment is the best idea. But rewarding regular contributors might be an advantage. Maybe even a whole karma system.

But I definitely think that community is an asset, in some way. I like that it’s direct with your users as opposed to SEO which is direct with an algorithm.

By: Adam McFarland

Adam McFarland — Thu, 14 Aug 2008 12:55:35 +0000

Now that’s an interesting question

If reviews increase sales, there’s obviously some dollar amount one could place on each review.

The hard part is to gather the data to find what that # is. You’d have to do a lot of split testing with the product page (with/without reviews) and gather substantial data. Then place some value based on the increase in revenue/profit because of having the reviews there.

At that point you could offer customers a credit for each review they write.

Now that you mention it, this is a pretty interesting idea…

By: nethy

nethy — Wed, 13 Aug 2008 23:29:21 +0000

I wonder what dollar amount one might put on a review?

By: Adam McFarland

Adam McFarland — Wed, 13 Aug 2008 12:45:39 +0000

Good question. To clarify, a conversion would be a sale. My logic being that the reviews - almost all positive for most of our products - will influence customers who are on the fence about buying.

By: nethy

nethy — Wed, 13 Aug 2008 12:37:02 +0000

Hi Adam,

Looks like a good feature. I like the tabs. Well done.
Discussions, products reviews & such are nice in that they give you an asset. I know that I research on Amazon for the reviews.

“We’re hoping that changes like this improve the buying process for the customer and in turn increase our conversion rate.”

What’s a conversion in this context? A review or a sale?