Comments on: Mike’s Post is on the Red Cross Home Page!

By: Adam McFarland

Adam McFarland — Wed, 04 Jun 2008 01:14:39 +0000

Nethy – very, very good points. It is absolutely amazing how much the web has changed PR. For a non-profit like Red Cross, it’s very beneficial for them to get on the good side of bloggers who mention them.

By: Nethy

Nethy — Tue, 03 Jun 2008 04:52:13 +0000

An interesting side note is the shift in value chains that this testifies too.

1. Mike’s blog is a non-profit (or at least not directly for profit if he’s like you). Yet he is considered by a big, important NGO to be a mini PR jackpot, like . This is a great example of democratisation of media.

2. Red Cross’s thank you has currency. This is both a product of them needing to ‘buy’ little guys who come cheaper & a consequence of the link juice effects.
Its also a factor of the fact that a blog can ‘use’ such a link (its a potential way to get readers). GM or Unilever just wouldn’t get to much value from it.

By: Adam McFarland

Adam McFarland — Mon, 02 Jun 2008 20:51:00 +0000

Actually, now that you mention it…the link is for sale! We will 301 redirect Mike’s post to your page and you’ll get all sorts of link juice and traffic…nah just kidding.

By: Nev

Nev — Mon, 02 Jun 2008 18:50:32 +0000

Oh man,

I bet all those “Home Loan” and “Credit Card Consolidation” folks would looveee a cushy PR8 pointing their way!

-Nev