I’m going to take a step back from our pre-launch marketing for Tastefully Driven to go over our overall launch plan – from conception to where we are now to what we have left to do. I’m not saying that there aren’t different or even better ways to deploy a site, just that this process [...]
Archive for March, 2008
The Tastefully Driven Wall
A few weeks back Mike ordered a bunch of Tastefully Driven promo cards, which essentially say “Tastefully Driven: 4.1.08″. We’ve sent batches to friends around the country, handed them out to our friends and family around here, and even just (like 20 minutes ago) slipped one into our bill at TGI Fridays. However, despite our [...]
Starting on Tastefully Driven Pre-Marketing
OK, so it’s happening about 2 weeks later than I had hoped, but I’m finally at the point where I can spend an hour or two a day on some pre-launch hype for Tastefully Driven – the goal obviously being to collect as many email addresses as possible on our splash page. I don’t have [...]
Micro-Innovating Every Day
This months issue of Fast Company Magazine profiled The World’s 50 Most Innovative Companies. As I flipped through the pages soaking up hundreds of brilliant innovations, I thought about what innovation means to me now compared to what it meant to me back when I began my entrepreneurial adventure. Had I read this issue back [...]
Learning Resilience from Entrepreneurship
re·sil·ience (noun) – ability to recover readily from illness, depression, adversity, or the like; I was on the “golden boy” path. The one that every mother understands and is proud to tell the world her son is on. I got good grades in school, got into a great college, continued to work hard, got several [...]
