Archive for January, 2008


Early Riser – 1 Month Update

On January 1 I wrote about how I hate New Years Resolutions and then proceeded to make one myself:  to improve my sleep schedule.  Throughout college and my early professional life I’ve always been an erratic sleeper to say the least, and I became envious of those who were able to wake up early and [...]

It’s a Barrier to Entry Thing

I recently went back and visited with one of my old engineering professors.  He seemed happy that I had started my own business, but the whole time we were talking I could sense a bit of skepticism.  Then I said “I went into industry for a while after college but didn’t like it”.  He looked [...]

Identity Theft From 2000 Keeps Haunting Me

Back in the year 2000 I was an 18 year old freshman in college and living in Albany, NY.
Somewhere 150 miles away in New York City (Bronx to be exact) some guy opens an account with Sprint Long Distance for his home long distance service. He uses the name ‘Adam McFarland Jr.’ and [...]

Another Pure Adapt Blogger

Following in George’s footsteps, Mike has launched a blog at Michael-Li.com to chronicle his entrepreneurshp experience. Now this is getting cool – we’ve got 3/4th of our company blogging, and anyone subscribing to all three will get the same story told from three uniquely different viewpoints.
In Mike’s second post he talks about how he’s [...]

What I Read

In this day and age there’s an overload of information available to us without much effort to get it. If you’re not careful you can spend all day reading books and magazines and blogs, or watching YouTube, DVDs, and TV. Pretty soon the only thing you DO is consume and you forget [...]

Download My Marketing eBook for FREE

We’ve made the decision to make my Faceup Web Marketing eBook available for free download.  After filling out the form on the eBook page you’ll be emailed a link to download the book directly.

I updated the book last week, and it now includes updated information on keyword research tools, link building, Google AdWords, and more…in [...]

We Got Our Money Back

At 12:34:28 PM this afternoon George sent us all a message via Skype:
good news fuckers, time to party – reopened 40k line
What ensued in our chat room was an onslaught of remarks that were an equal mix of extreme joy and extreme slandering of Bank of America and everyone who works there.
I don’t think I’ve [...]

How We Lost $40k Before Noon Today

Small business finance is a tricky thing.  Contrary to popular belief, more startups are funded on debt than on equity and Pure Adapt falls into that category.  We value our stock immensely and would prefer to intelligently manage our debt as opposed to giving up equity.  Up until this morning, that process had worked out [...]

Melinda Gates is Amazing

To replace the remaining issues of my subscription to the now-defunct Business 2.0 Magazine I was given a subscription to Fortune. Surprisingly, I really like it. I learned about this sick web based golf game, and more importantly I was able to take a lot away from their amazing article on Melinda Gates [...]

Dominating With Our Shopping Cart

In my post earlier this morning I mentioned that this was probably the most productive week of my life. It’s partly because I’ve become an early riser, but mostly because we’ve had such success with the Detailed Image shopping cart that it’s eliminated a lot of the questions we had about our company [...]