Comments on: Bartering Advertising to Your Advantage http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/ Musings of a Balding 29 Year Old Business Owner Tue, 07 Feb 2012 15:23:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paris Hilton Sex Tape - Paris Hilton Exposed http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/comment-page-1/#comment-349 Paris Hilton Sex Tape - Paris Hilton Exposed Sun, 30 Dec 2007 16:13:18 +0000 http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/#comment-349 <strong>klo Watch nude Paris Hilton sex tape video...</strong> Paris Hilton in the bath! Paris Hilton sex tape video... klo Watch nude Paris Hilton sex tape video…

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]]> By: Adam McFarland http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/comment-page-1/#comment-108 Adam McFarland Wed, 17 Oct 2007 13:19:16 +0000 http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/#comment-108 "And the catch 22 is that advertising, as you have proven over and over, doesn’t really pay until your site is successful. Which means most modern websites either need to have a lot of dumb luck, a lot of VC money, or figure out a way to first make a profit and grow using anything BUT advertising" That is a GREAT sentence “And the catch 22 is that advertising, as you have proven over and over, doesn’t really pay until your site is successful. Which means most modern websites either need to have a lot of dumb luck, a lot of VC money, or figure out a way to first make a profit and grow using anything BUT advertising”

That is a GREAT sentence

]]> By: Anthony http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/comment-page-1/#comment-107 Anthony Wed, 17 Oct 2007 12:09:21 +0000 http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/#comment-107 Great thinking. The thing about advertising on the web that makes me sick is that to most people, it's no longer part of a business plan, it's just a given. The same people who pride themselves for doing something novel by starting a "web 2.0 business based on an advertising model" are actually just following convention down to a tee. And the catch 22 is that advertising, as you have proven over and over, doesn't really pay until your site is successful. Which means most modern websites either need to have a lot of dumb luck, a lot of VC money, or figure out a way to first make a profit and grow using anything BUT advertising. Great thinking. The thing about advertising on the web that makes me sick is that to most people, it’s no longer part of a business plan, it’s just a given. The same people who pride themselves for doing something novel by starting a “web 2.0 business based on an advertising model” are actually just following convention down to a tee. And the catch 22 is that advertising, as you have proven over and over, doesn’t really pay until your site is successful. Which means most modern websites either need to have a lot of dumb luck, a lot of VC money, or figure out a way to first make a profit and grow using anything BUT advertising.

]]> By: Adam McFarland http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/comment-page-1/#comment-105 Adam McFarland Tue, 16 Oct 2007 20:02:32 +0000 http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/#comment-105 Geeze, when you put it that way I look like a genius :) But it's not quite as good as that...people do cancel from the premium account. Over time we seem to be keeping over 40% (although we've only got 6 months of data to go on). There's also a 7-day free trial, and some cancel before that ends and we get $0. I'd say though it's not a reach to say we'll make $7,500 from the one-user/day for the year if this keeps up. They also have a finite number of active forum members, so it might not keep up at this pace unless they add a lot of active users. Either way, I think you just proved my pt Aaron - advertising trades can be used to make you more than you'd make from just selling the ad space. Geeze, when you put it that way I look like a genius :)

But it’s not quite as good as that…people do cancel from the premium account. Over time we seem to be keeping over 40% (although we’ve only got 6 months of data to go on). There’s also a 7-day free trial, and some cancel before that ends and we get $0. I’d say though it’s not a reach to say we’ll make $7,500 from the one-user/day for the year if this keeps up. They also have a finite number of active forum members, so it might not keep up at this pace unless they add a lot of active users.

Either way, I think you just proved my pt Aaron – advertising trades can be used to make you more than you’d make from just selling the ad space.

]]> By: Translation Services http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/comment-page-1/#comment-104 Translation Services Tue, 16 Oct 2007 19:40:58 +0000 http://www.adam-mcfarland.net/2007/10/16/bartering-advertising-to-your-advantage/#comment-104 Not a bad ROI. $240 with adsense per year or $21,000 in signups. Schrewd move. Not a bad ROI. $240 with adsense per year or $21,000 in signups.

Schrewd move.

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