Archive for October, 2007


My One-Hour Marketing Challenge

As I said back when I launched it, Music-Alerts is a site I’m really proud of.  I think it’s a service that a lot of people could benefit from, and I think I did a pretty good job on the design and programming.  That said, let’s be honest:  the chances for it to actually make [...]

What We Can Learn From Matthew Wasser

As sad as it may be, every once in a while I need to be reminded of the fragility of life. Such was the case earlier this week when an under-the-radar sports story stopped me in my tracks and really made me think. I was watching Game 1 of the World Series, and [...]

The Perfect Kind of Busy

Up until about 2 weeks ago when we launched Faceup I had spent the previous 6 months or so on programming projects…not because I really wanted to do that much programming, but because I knew it was for the good of the company.  So far, it’s paid off:  SportsLizard is making good money without much [...]

Using Thunderbird as an Outlook Replacement

In the next five years we anticipate that we’ll grow to have a somewhat sizable staff, probably 10-15 people. A few programmers, a book-keeper, a “secretary” (or whatever the politically correct term is now), a warehouse employee for Detailed Image for packing and shipping, a customer service rep, etc. One of the biggest [...]

Bartering Advertising to Your Advantage

I think in previous posts I’ve proven my point that advertising should never be the sole source of revenue for an online business.  In addition to all of the reasons I mentioned previously, there’s another one that’s often overlooked:  bartering advertising.  If your only source of income is ad revenue, you guard each impression as [...]

Should You Pre-Scale or Scale by Need?

That’s a question I often ask myself.  Is it better for a business to pre-scale processes or to scale only when they absolutely need to?  The answer I’ve come up with for us is a mix of the two.  Let me explain.
As I mentioned when we launched Faceup, we took a step back as a [...]

Download the SEO-Web Marketing eBook FREE

I’ve been really surprised and encouraged by the emails I’ve received after the announcement yesterday of the re-launch of our client services under the Faceup-Sites name. I wasn’t sure how it would be received by other developers/young entrepreneurs, but I received a handful of emails from people I respect a great deal who [...]

Re-launching our Design Services

This first year as Pure Adapt has been interesting.  All four of us have had to get used to working together and running our first incorporated business.  Way back in December of last year when we officially formed the company our primary source of revenue was SEO and web design services.  Around March we hit [...]

My Problem Online Advertising – Part 2

I got quite a response from my previous post about my issues with online advertising. I was actually quite surprised at people rushing to the defense of using advertising as a primary revenue source. Personally, I think it goes to show just how much “brainwashing” web entrepreneurs of the web2.0/Google AdSense generation have [...]

Book Review: If Nobody Loves You Create The Demand

Every few months I’m contacted by an author/publicist and asked to review their new book. It’s one of my favorite perks about having a semi-popular entrepreneurship blog – they need book reviews so they send me a free book and I get the pleasure of reviewing it. I had one publisher tell me [...]