Employeeless No More

We just hired our first employee.  Well, technically that’s not true.  Back when we were doing SEO and web design work we had a few contracted employees.  But for Pure Adapt in it’s current e-commerce centric state, he is our first employee.
Who?
His name is John. He’s our accountant’s son. He just graduated from [...]

Business Lifestyle Design

In January I was a little hard on myself when evaluating my ‘08 progress and my ‘09 goals. I try to somewhat separate myself from the business because they’re not necessarily correlated, and because I’m evaluating more than just the company. It’s easy to get caught up in always trying to do whatever [...]

NFL Season Ticket Experiment

In 2003 I thought it would be a good idea to put my name on the waiting lists for season tickets for several NFL teams.  Not every team has a wait, and not every team that does have a wait allows you to get on the list for free (some have PSL’s while others charge [...]

Eliminating Clutter [Flow Chart]

I’m making the move to a (much nicer) new apartment next week and am in the process of going through all of my belongings. By my count, this is 8 moves in 8 years. I’m getting pretty good at getting rid of all of the clutter each time so I don’t need to [...]

Announcing Z.ips.ME – Your Very Own URL Shortener

Background
When I started using Twitter, one of the first things that piqued my interest was URL shorteners. Not only does it make no sense why Twitter doesn’t officially have their own URL shortening service (although bit.ly is sort of official now), but it really made no sense to me why everyone used either bit.ly [...]

Doubters & Motivation [Flashback]

From time to time I’m going to be re-posting some of my favorite posts from the old SportsLizard Entrepreneur Blog that preceded Adam-McFarland.net.  I was fresh out of academia and in the process of leaving corporate America.  This was the true start-up phase for myself, my sites, and later Pure Adapt.  Nothing I write [...]

New Warehouse Layout, Inventory Zones, & Efficiency

A few weekends back we re-organized the product layout in the warehouse.  When we first moved in we only had one row of products.  Since then we’ve just been adding shelving units as we go, with no real organization other than trying to keep items of a specific brand together.  It grew to the point [...]

Patience is a Virtue I Don’t Have! [Flashback]

From time to time I’m going to be re-posting some of my favorite posts from the old SportsLizard Entrepreneur Blog that preceded Adam-McFarland.net.  I was fresh out of academia and in the process of leaving corporate America.  This was the true start-up phase for myself, my sites, and later Pure Adapt.  Nothing I write [...]

Breaking Down the New Detailed Image – Part 3 of 3

Now that I’ve outlined the majority of the improvements on Part 1 and Part 2, I want to take a step back and quickly talk about why I think this was a successful project.
The Process & The Time Frame
We didn’t really plan it this way, but from the time we launched the previous cart in [...]

Breaking Down the New Detailed Image – Part 2 of 3

In Part 1 I took a look at some of the more obvious improvements on the major pages of the site.  I think some of the subtleties are even more interesting.  Things that might go unrecognized at first, but make a small positive impact on your business.
Banner System

One time during one of our sales a [...]